Brands & Branding and Private Labels Case Study

Kroger: Serving Customers through Multiple Formats

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Abstract:
Kroger is a conventional retailer that manufactures and processes food for its retail operations. The company operates over 2,500 grocery retail stores in 32 states under various store formats that includes supermarkets, low price warehouse stores, multi-department stores, convenience stores, fine jewelry stores, and supermarket fuel centres. This case describes the various store formats adopted by Kroger to serve the diverse customers. This case also discusses in detail the new store formats introduced by Kroger to cope up with the competitors like Wal-Mart and other conventional grocery retailers like Albertsons and Safeway.

Pedagogical Objectives:

• Study the grocery retail industry and its various store formats
• How strong is Kroger in the competitive world
• With new Marketplace format, can Kroger continue to remain in the top
• What other store format and merchandise mix can Kroger follow to beat competition?

Keywords : Grocery Retail Industry, Wal-Mart, Albertsons, Brands & Branding Case Study, Retail Operations, Supermarket, Supercenter, Business Model, Combo stores (Foodand Drug), Marketplace, Convenience store, Supermarket FuelCenters, Pharmacy, Natural Fooods, Fry's Fred Meyer